CHALLENGE & DIRECTION:

-Mini were looking for creative contributors to help promote their message of ‘Urban Matters’.

-An initiative that aims to encourage the young creative class of China to buy into the sustainable lifestyle for urban dwellers.

MY ROLE & OUTCOME:

-My team designed a physical interactive experience that extended off of the work of urban architects around co-living and it’s future.

-I directed sound designers, artists, lighting designers & dancers to build the interactive piece.

-I build the storyline around the future of living and led the creative piece off of that.