“Please Click top the right hand corner music icon for sound. Click “下一页” to operate slide show”
POP
CHALLENGE:
-The local youth in China increasingly struggle with a high pressure society.
-This environment drives them into a monotonous and isolated bubble.
INTENTION:
-I wanted to create an interactive space where the public could have a very physical experience around this issue.
-I wanted them to be able to move around and play with the space.
MY ROLE:
-I directed and produced this piece, from the research, to working closely with the creative team and marketing.
OUTCOME & LEARNINGS:
-We ran this piece over 3 months in several different under-utilised spaces in Shanghai.
-I learnt that creating work against raw spaces, encouraged people to be part of the content even more, by making it into their space.
“Above is sound used for creative piece POP.”