BTB FEST I
CHALLENGE:
-We often talk and wonder about the future, but we fall under the danger of allowing multi national giants to define the future.
INTENTION;
-I wanted to create a festival where people were invited to shape the future.
-I intended the festivals to be a space where people could smell, taste, feel and shape the future.
ACTION:
-I collaborated with 30 thought leaders in China, from people in 3D printing, sustainable fashion to Mars mission leaders.
-I build the content, lead and managed the team, directed media content and strategy.
OUTCOME & LEARNINGS:
-My team and I put on a total of 2 festivals for the Shanghai community, each festival had circa 500 attendees.
-I learnt that a collaborative environment is key to move forward together!