PROBLEM:

-There is a lot of interest & speculation around the DPRK, most fo the media information is often unreliable and guesswork.

OUTCOME & LEARNINGS:

-We opened this experience to the public over a couple of months, getting media attention from local magazines.

-I realised that content such as this could make people understand the reality of others in a much more approachable way.

MY ROLE:

-I connected with best selling authors, founders of tour agencies & prothetic surgeons who had spent over 20 years in the DPRK.

-With these experts, I created a live experience where people were put in the shoes of North Koreans.

-Experiencing what life is really like for locals.

.

INTENTION:

-My aim was to get a group of experts with real life experiences in North Korea, to help people in understanding how the locals in Pyongyang were innovating.